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Kannagee
Branding
Initial
Brief
To Brand a Minibus transportation service at Ahmedabad that aims to connect hard to reach areas.
Colour
LINK
These will ply under-served
routes and can even cover smaller, hard-to-reach and congested areas. Hence these air conditioned electric minibuses creates connectivity and link between the different places of Ahemdabad.
Ideation
Typography
Logo construction
It also depicts first hindi
letter “Aa” of Ahmedabad.
It evokes the friendly and united emotions together with this circular shape.
The four abstract quadrants
of the circle are actually
brand name “LINK”
Logo
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