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Infographic Style Guide

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Initial
Brief

Design a Style guide for infographic on existing brand with icon set and data visualizations.

Lakme Salon

Lakmé Salon, India’s first and leading chain of beauty salons, offers expert services in hairstyling, skin and beauty care. It is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. 

Mood Board

Here is the collage of images, material samples, color palettes and typography for visual understanding of brand and their different approaches.

Colours

Lavender symbolizes purity, devotion, and love. Lavender is a cool color. Orange calls to mind feelings of excitement, enthusiasm, and warmth.

This two primary colour are associated with enthusiast as well as purification that leads inner beauty, which is vital as a brand recognisation to represent the purpose in a sense.

Typeface

As noted, typography shapes a company’s personality. Here the Italiana is suitable for design solutions that require elegance and sophistication. It is great paired with Roboto, which has a dual nature. All this symbolizes the brand core values.

Data Visualisation

Data visualization is the graphical representation of information and data. As here visual elements are associated with the brand. There are  stacked bar chart, which represents a fascinating and colourlful eye makeup. Also a progress chart associated with comb. Donut chart seem like a eyeball. And also a pie chart represents blush.

 

 

Stroke weight : 1pt

Icon Construction

Rounded Corner Box

 

Sharp Corner

Grid

Clear Space
20 x 20pt

Icon Set

It is a particular range or system of types of image used by brand to convey particular meanings. Icons and shapes to enhance immediate brand recognition. As it convey the brand tonality through out series of infographic.

 

 

Proportion : H : 2.5x, W : 3.0x

Usage

Illustrations

Having a consistent style will obviously create an overarching style that will create harmony across your illustrations. It will look part of the family. Here is the brand’s message and visual identity is structured as well as friendly, so using vibrant colour and friendly curves works. 

Stroke weight : 1pt

Infographic Style

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