Packaging

Initial
Brief

Design a packaging for lip balm with hypothetic brand.

Mind mapping

Lip Balm

Lip balm is a product from cosmetic sector. It’s USP’s are, it smooths the drying lips, having sun protection SPF’s and made with natural honey. It is basically for high end user and needs to be carry easily. The product is based on more natural making. So design a packaging which includes all above aspects.

Target Audience

They will be high end user,
Health Conscious,
Can pay more money for natural items,
Loves to connect with nature

Age group - 20 to 45 years old

Structure/ Form

Existing product has monotonous circular shapes or cylindrical form

Branding

Tone of voice

It is calm and vibrant. It represents the values of company. The brand has very firm and friendly personality and loves to create their product the same way.

Typeface

Colours

Bright and vibrant oranges are fun colors that burst with youthfulness, energy, and happiness. They inspire creativity and uplift people's moods. Blue calls to mind feelings of calmness or serenity. Brown is often seen as solid, much like the earth, and it's a color often associated with resilience, security, and safety.